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Demo Structure/Conversation

Here’s how to structure the demo conversation to ensure it meets the client’s expectations and highlights the value of the Cyvatar cybersecurity solutions.

When a prospective client is ready for a demo after a successful qualification and discovery, it’s your moment to shine! A well-structured, engaging demo tailored to their unique needs can showcase how Cyvatar’s solutions deliver real value. 

Introduction (5 minutes)

Greeting and Agenda Setting

  • Welcome the Attendees: “Thank you for taking the time to join us today. It’s great to have [Client Company Name] here.”

  • Overview of the Session: “In today’s session, we’ll provide a brief overview of Cyvatar, walk you through a tailored demo of our cybersecurity solutions, and discuss how these can address your specific needs. We’ll also have time for Q&A at the end.”

Recap Key Points from Discovery

  • Client’s Needs and Challenges: “Based on our previous discussions, you’re looking to enhance your [e.g., threat detection and response, compliance management, etc.], particularly in light of [specific challenges, such as recent incidents or regulatory requirements].”
  • Goals for the Demo: “Our goal today is to show you how our solutions can help you [e.g., improve security posture, streamline compliance, etc.].”

Brief Overview of Cyvatar (5 minutes)

Company Background

  • Introduction to Cyvatar: “Cyvatar is a leader in comprehensive cybersecurity solutions. We focus on proactive, managed services that adapt to your unique needs.”
  • Key Differentiators: “We stand out through our commitment to continuous monitoring, end-to-end support, and a customer-first approach.”

Service Overview

  • Core Offerings: “We offer a range of services including vulnerability management, ransomware protection, mobile threat defense, and more.”
  • Client Success Stories: “Many of our clients, such as [specific example], have achieved significant improvements in their security posture and compliance status with our solutions.”

Demonstration of Solutions (20 minutes)

Tailored Demo Setup

  • Customized for Client Needs: “We’ve customized today’s demo to focus on areas that are particularly relevant to you, such as [e.g., threat detection, endpoint protection, etc.].”

Walkthrough of Features Highlights

  • Measuring your External Risk Exposure
    • RiskRecon: All Cyvatar Members Enjoy a complimentary cybersecurity health check with RiskRecon, powered by Mastercard. The exclusive benefit for all Cyvatar members, is used to evaluate how well your organization is prepared against external threats, offering valuable insights into your security posture through passive, non-intrusive analysis.

      • This one-time performance summary for the organization, establishes a baseline of cybersecurity performance for the company and any associated entities.

      • Cyvatar supplies Riskrecon with your organization's name along with the domain associated with the email used during registration (e.g., Nike, nike.com).
      • RiskRecon uses this input to begin an automated scan using machine learning to identify and passively analyze the hosts associated with the domain(s). 
      • A RiskRecon analyst then refines the company’s profile, ensuring comprehensive coverage of subsidiaries and networks for a complete cybersecurity assessment. 
      • This complimentary version of RiskRecon available through Cyvatar provides a useful overview of your security landscape. However, you can upgrade to a paid version of RiskRecon for deeper insights and specific actionable recommendations. 
    • External Scan: Cyvatar's external scanning services assess your external domain from an outsider’s perspective, identifying potential threats before they can be exploited, all at no charge. 
      • Freemium users can scan  up to 10 domains for free
      • Freemium scans can only scan the primary domain and its subdomains.
      • The primary domain is based on the domain of the email used when the admin creates the account in the platform.
      • Example
        • Primary Domain: The main domain of the organization.
          • cyvatar.ai
        • Subdomains: Extensions of the primary domain, typically used for different sections or services of the same organization.
        • Additional Domain: A completely different domain owned by the same organization, but not connected as a subdomain to the primary domain.
  • Measuring your Internal Risk Exposure:
    • Self Assessment: Introducing the Cyvatar Platform’s Self-Assessment tool—an essential resource grounded in the renowned CIS (Center for Internet Security) 20 framework. The self-assessment serves as an essential tool that empowers you to gain a comprehensive view of your existing security posture.
      • Taking the self-assessment is straightforward, and takes just a few minutes. We've designed it to be as simple and engaging as possible, broken down into easy-to-understand sections and it's all written in simple plain language because Cybersecurity doesn't have to be complicated. 
      • Benefits:
        • Identify Gaps: Get insights into your current security posture across critical areas, from hardware and software management to admin controls and more.
        • Prioritize Actions: Use your results to plan and prioritize your next steps, ensuring you’re investing your time and resources where they matter most.
        • Benchmark Your Security: The CIS framework is widely recognized as the gold standard for cybersecurity controls, helping you measure your efforts against proven best practices.

    • Policy Templates: “Kick off your Cybersecurity program with access to a comprehensive Policy Library. You can easily download the policies and and your company name will automatically be applied.”
    • Risk Manager: “Next, we’ll look at our compliance management tools, which help you and your team manage and track your risk. We’ve provided template risks to get you started.”
    • Security Monitoring and Reporting: “We also offer comprehensive monitoring and reporting features that provide visibility into your security posture and help you make informed decisions.”

Client-Specific Application (10 minutes)

  • Linking Features to Client Needs
    • Addressing Specific Pain Points: “Given your concern with [e.g., improving endpoint security], our solution can help by providing continuous monitoring and automated threat response.”
    • Real-World Application: “Here’s how one of our clients in a similar industry used our solutions to achieve [specific outcome, such as reducing incident response time by 50%].”
  • Customized Value Proposition
    • Unique Benefits for Client: “For [Client Company Name], our approach offers [specific benefits, such as enhanced compliance reporting and reduced security risks].”
    • Future Scalability: “As you grow, our solutions can scale seamlessly to meet your expanding needs.”
Q&A and Discussion (10 minutes)
  • Open the Floor for Questions
    • Invite Questions: “What questions do you have about the features we’ve covered or how our solutions can be tailored to your needs?”
    • Clarify and Elaborate: Provide detailed answers, ensuring that the client feels confident in understanding the capabilities and benefits of the solution.
  • Address Concerns and Feedback
    • Address Specific Concerns: “You mentioned concerns about [e.g., integration with existing systems]. Our solution offers [specific integration features or support options].”
    • Gather Feedback: “What aspects of the demo resonated most with you, and is there anything you’d like to see more of?”

Next Steps and Closing (5 minutes)

  • Summarize Key Points
    • Recap Demo Highlights: “Today, we’ve shown you how Cyvatar can help with [key features and benefits relevant to the client].”
    • Highlight Benefits: “We believe our solutions can significantly enhance your cybersecurity posture and provide peace of mind.”
  • Discuss Next Steps
    • Propose a Follow-Up: “We’d love to discuss next steps with you, including a deeper dive into specific areas or a pilot program. How does that sound?”
    • Set a Follow-Up Meeting: “Can we schedule a follow-up meeting next week to discuss implementation details and any other questions you may have?”
  • Express Gratitude
    • Thank the Attendees: “Thank you for your time and interest in Cyvatar. We’re excited about the possibility of working together to secure your organization.”
    • Contact Information: “Feel free to reach out if you have any additional questions or need further information.”

 

This structure ensures your demo is not just informative, but truly engaging and tailored to the client’s unique needs. By aligning with their expectations and showcasing Cyvatar’s value, you set the stage to confidently move the sales process forward.